Why video marketing is essential for your furniture business If a picture is worth a thousand words, what is the value of a video? For achieving your business goals, the answer is clear: Video marketing is one of the most powerful content pieces for increasing brand awareness, acquiring qualified leads, and boosting sales conversions. It’s simple: everybody loves videos. Videos appeal not only to consumers but also to search engines and social media algorithms. Join the video marketing revolution and take your furniture business to new heights!
What Is Video Marketing? Video marketing is any type of video that you record and post in order to promote your brand, product, or service. When you think about online videos, you probably think of YouTube. But video marketing goes far beyond that – you can use it just about anywhere. Social media platforms like Facebook, Instagram, Twitter, and Snapchat are ideal for posting video content, which has many variations: Vlogs (video blogs) Video interviews Explainer videos and tutorials Product reviews and demonstrations Video testimonials Behind-the-scenes videos Recordings of live streams Video ads and promotions Videos of presentations Video emails Trust the Facts: Video Marketing Makes a Difference We’re watching more video content than ever before – and we still want more! 45% of people watch an hour or more of video every day (HubSpot). 50% of internet users look for a video before visiting a store (Google). 50% of millennials would stop what they’re doing to watch a new video by their favorite YouTube creator (Google). 79% of consumers prefer watching a video to reading about a product (Wyzowl). 84% of consumers have bought something after watching a video (Wyzowl). 91% of consumers have watched an explainer video (Wyzowl). Why Video Marketing Is So Effective Our brains are wired to process visual information. Videos make it easier to learn, which is why how-to videos and explainer videos are so popular. Even better, watching videos helps people to retain new information – like new information about your furniture brand. Video taps into our primal affinity for visual information and amplifies the power of storytelling.
Video marketing generates 66% more qualified leads per year and a 54% increase in brand awareness (Wyzowl). Video gets more shares on social media. Video appeals to mobile users. Video builds trust with your audience. Video increases your page ranking – Google loves videos! Video is ideal for both B2B and B2C. Video boosts engagement, conversion, and sales. Video shows a fantastic ROI. Some Things to Remember Video marketing is an effective, efficient way to connect with potential and current customers. Video boosts your website’s SEO. It encourages social media sharing and is ideal for mobile devices. Bottom line is having strong branded video content will attract new customers, bring people into your store, and increase your sales volume. If you’re a retailer or a brand, your furniture company needs to incorporate more video into your marketing strategy!
